Optical & eyewear industry

Manage your optical store with precision - frames, lenses and prescriptions under control

Frame inventory hard to track, lost prescriptions, a POS disconnected from your stock? We support opticians in Algeria with a solution designed for the demands of the optical industry.

Discover Opticium → Talk to an expert

Do you run an optical store or eyewear shop?

We understand you

Running an optical store means juggling a multitude of references - frames, corrective lenses, contact lenses - while managing precise medical prescriptions and customers with very specific needs. The slightest error on a correction or a stock-out at the wrong time can cost you a loyal customer.

It is precisely to address this complexity that CIRTASOFT has been supporting opticians and eyewear retailers across Algeria for years. We know the realities on the ground: poorly archived prescriptions, uncontrolled frame inventory, custom-ordered lenses, and the difficulty of managing each customer's visual history.

Challenges

What your teams experience every day

You are not alone facing these challenges. These are the pain points we hear most often from opticians in Algeria.

Impossible to track frame inventory

Hundreds of references, each frame with its brand, model, color and size. Without the right tool, you no longer know exactly what you have in store and stock-outs catch you off guard.

Scattered and poorly archived prescriptions

Paper-based customer prescriptions pile up, get lost or become illegible by the next visit. Retrieving a customer's correction history takes precious time you don't have.

POS disconnected from inventory

POS sales do not automatically deduct items from your stock. Inventory counts reveal unexplained discrepancies between what you sold and what physically remains in store.

Custom lenses hard to manage

Corrective lens orders from suppliers are complex to track: which order is pending, which delivery has arrived, which customer has been notified? Without traceability, delays pile up.

No customer tracking or visual history

You cannot easily find a customer's previous corrections, frame preferences, or renewal date. Without this history, it is difficult to build loyalty and offer personalized service.

No visibility on store performance

Which brands sell best? Which lenses generate the highest margins? Which suppliers deliver on time? Without reliable data, your decision-making remains intuitive and your profitability suffers.

In optics, complexity is twofold: you manage both a finished goods inventory (frames, contact lenses, accessories) and custom orders linked to individual medical prescriptions. Running an optical store without a tool capable of handling both dimensions means risking errors that directly affect your customers' visual health and your store's reputation.

Key feature of Opticium

Prescriptions & customer files: finally management that measures up

Opticium was designed to meet the realities of the optical industry. Each customer has a complete visual file with their prescriptions, purchase history and preferences - accessible in seconds.

Opticium - Customer file

Karim B. - Ref. CLI-0284

Current prescription

RE - Sphere

-2.50

LE - Sphere

-2.00

RE - Cylinder

-0.75

LE - Cylinder

-0.50

Selected frame

Brand
Ray-Ban RB3025

Color / Size
Black - 52mm

Lenses on order - delivery in 3 days

In Opticium, every optician customer has a complete visual file. Prescriptions are entered digitally, linked to the chosen frame and lenses, and retrievable in seconds at every visit.

Full prescription entry (sphere, cylinder, axis, addition) for each eye, archived with date and prescribing doctor
Customer visual history over several years - track the evolution of their correction at a glance
Tracking of custom lens orders with suppliers: status, estimated lead time, automatic customer notification
Renewal alerts: automatic reminder when a customer is approaching their correction review date
Prescription + frame + lenses combined in a single printable customer order form
Management of deposits, balances and instalment payments for high-cost equipment

Opticium for opticians

Everything your optical store needs in a single tool

Top-performing opticians today don't manage their stock and customers on paper or in Excel - they have a complete view by item, by customer, by supplier, and make decisions based on reliable data.

Frame & accessory inventory management Complete catalog by brand, model, color and size. Real-time accurate stock, configurable out-of-stock alerts and best-rotation analysis to optimize your purchasing.

Customer files & digital prescriptions Entry and archiving of optical prescriptions, visual history per customer, automatic renewal reminders and quick lookup at every store visit.

Custom lens order tracking Supplier order management for corrective lenses, per-order status tracking, delivery lead times, receipt confirmation and automatic customer notification upon availability.

Connected POS & point of sale Smooth sales interface with barcode scanning, deposit and balance management, discounts and promotions, and automatic stock deduction at every transaction.

Customer loyalty & follow-up Complete purchase and equipment history per customer, loyalty program, saved frame preferences, appointment reminders and personalized re-engagement campaigns.

Store analytics & performance dashboard Sales by brand, model and category, margin analysis by supplier, lens supplier performance and financial reports to manage your profitability in real time.